ABOUT THE HYBRID/VIRTUAL EVENT

Event Key Facts:

- 3 days
- 3,367 participants
- 6,182 chats
- 16,765 clicks on social networks
- 18,813 downloable white papers

Iconn Convention 2021 

Date: March 2021
INCON Partner: BTC
Event website: www.iconn.com.mx

Iconn® is a Mexican multigenerational company, which has gone from being a family business to a Private Corporation in the areas of Grocery and Grocery Wholesale, Logistics, Convenience Stores and Gasoline Stations. We organised this 100 year anniversary event dedicated to aligning their company goals and building a path to the future.

We organised their 3 day event which brought together +3,000 employees virtually from their different Business Units, using our own customizable digital event platform Btconnects. Its intuitive navigation, adapts to all kinds of audiences and allowed us to create, transmit and measure a great conference with excellent engagement.

BTC’s Challenges

• Custom interface.

• New style of concept design.

• Diferentes sizes of formats

• Coordinate the virtual audience.

• Training speakers and attendees to use or virtual classrooms.

• The management of speakers in a virtual way applying protocols such as: quality of internet, clothing, screen light.

• Explanation of how to transmit from their homes.

• Advise participants to be able to access the event in the correct way. 

ABOUT INCON EVENT ORGANISER

INCON Partner: BTC
HQ: Mexico City, Mexico

BTC are a Mexican international company, specializing in MICE (Meetings, Incentive, Conventions and Events) tourism. We mix new knowledge from international markets and transform and apply it to the emerging potential of Mexico’s MICE industry through technological evolution and a culture of efficiency…