INCON EXPERT ARTICLE
Riding the Digital Content Wave: Web 2.0 Technology as a revenue stream for associations
In times of high economic volatility, associations strive for new ways to strengthen their field of specialty, offer state-of-the-art services to their members and seek out new long-term and future proof income opportunities. But while the traditional congress-centric revenue models of delegate participation fees, sponsorship and exhibition income can be incrementally optimised and increased through smart strategic operation in collaboration with a PCO, they also represent a fundamental barrier of growth…
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By Inge Hanser
Managing Director
CPO HANSER Service GmbH