INCON EXPERT ARTICLE
Building Successful Associations
In a recent survey* conducted by Accenture for the United Nations, 93% of corporate CEOs interviewed said that sustainability is ‘critical to their future success’. Sustainability is a broad concept that includes governance, ethics and anticorruption, human rights, diversity, financial viability and many more issues that go far beyond the traditional concept of ‘green’. When integrated in an organisation’s strategy, sustainability delivers reduced costs and reduced employee turnover while delivering increases not only in market share but also in stakeholder trust in the brand…
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By Guy Bigwood
Sustainability Director
MCI Group