INCON EXPERT ARTICLE
Why Associations are being challenged to find new revenue streams
The fluctuating world economy is putting more pressure than ever on associations to find new and creative ways of generating revenue. Declining membership and flat attendance at meetings are real issues that associations have to address. How does an association show value to its sponsors? What do association members need and want? Will attendees pay more for a customized conference experience? Can exhibition space be grown? What about monetizing content? These are all very common questions that cost conscious association leaders are asking while considering stakeholder expectations against a backdrop of an uncertain future…
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By Gary Schirmacher, CMP
Senior Vice-President, Strategic Account Services
Experient