INCON EXPERT ARTICLE
Delivering your bottom line – optimising budget and expense control by partnering with a PCO
As the world moves into a cycle of economic uncertainty, issues around budget and expense control will increasingly concern Associations and Conference Organising Committees. And rightly so – most Associations are “not-for-profit” entities and do not necessarily possess the “war chest” of financial resources that many commercial entities typically retain to sustain them in times of economic downturn. However, help is at hand – this is the specific area where a Professional Conference Organiser (PCO) can perhaps contribute most value, despite the perception that engaging such services actually adds to the bottom line!...
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By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group