MILAN - MilanoCard, the first Milan tourist card, and AIM Group International, one of the most important European groups for events and congresses organisation, have signed an agreement with the goal of encouraging participants to extend their stays in Milan and enjoy the leisure and entertainment services and amenities of the city.

The agreement consists of the offer of MilanoCard when planning congresses and events in the city. Milan is considered today one of the most trendy cities in Europe not only for business but also for leisure tourism, and the MilanoCard provides ways for event participants to discover the city in all its features.

MilanoCard appThe digital card, available from smart devices via the new MilanoCard app, allows visitors to live an exclusive experience benefiting from free access to public transportation (in the urban area of Milan for 24h, 48h or 72h), a free ride with Uber and free or discounted rates for over 100 services and attractions in Milan and Lombardy including museums, monuments, theatres, shops, restaurants, events and a series of cultural locations.

Since 2015 the MilanoCard Group manages also some of the city’s historical monuments reopened after being closed for a long time: the Highline Galleria, the rooftops of the Galleria Vittorio Emanuele, the Crypt of San Sepolcro, the oldest underground church in the city, the Roman Forum, the old main square of Milan where major civil and religious activities took place, and Cinema Bianchini, the first experiential cinema hosted in breath-taking locations, currently aboard a boat traveling on the Navigli. In addition to these exceptional locations, the Historical Archive of Ca' Granda Hospital, the first public hospital in Europe, has been added in 2018, aiming to become a new cultural centre in the heart of the city. In all these places the MilanoCard holders can avail themselves of discounts or free access.

AIM Group International organises more than 3,000 events and meetings every year. Thanks to its presence in 11 countries with 16 offices - including the important Milan office - AIM Group International supports prestigious clients of every sector in the realisation of effective conferences and events with high-quality standards.

"We have been collaborating with MilanoCard for years to make the stay of the delegates  in Milan simpler and more pleasant," underlines Gianluca Scavo, managing director of AIM Group International. "Milan is an ideal destination not only for business tourism but also increasingly for leisure. Thanks to the offer of new tools and services such as the new MilanoCard app we are committed to giving more reasons to stay in the city and enjoy its attractions."

"For many years we have been discussing how to motivate event participants to extend their stay and enjoy the city. We believe that Milan expresses, especially in these years, a wide appeal. The possibility of offering clients an easy and comprehensive tool like MilanoCard, now available directly from any smart device and proposed through the large network and the professionalism of AIM Group, is the key to achieving this important objective. Moreover, MilanoCard, which encourages the use of public transportation and sharing mobility, promotes sustainable tourism," says Edoardo Filippo Scarpellini, managing director of MilanoCard.

ABOUT AIM GROUP INTERNATIONAL

Barcelona, Berlin, Brussels, Budapest, Florence, Hamburg, Lisbon, Madrid, Milan, Munich, New York, Paris, Philadelphia, Prague, Rome, Vienna. At AIM Group International we have worked in the meeting and event management industry for over 50 years committed to helping clients reach their goals, to personalising their event experiences, to providing an innovative environment, and to making a difference.

Professional Congress Organiser (PCO) - Association Management (AMC) – Communication - Destination Management (DMC) - Events – Education – Healthcare and Pharma Meetings.

AIM Group Media Contacts:

Gianluca Trezzi
E: g.trezzi@aimgroup.eu
T: +39 0256601351
M: +39 3408528584

Giulia Sarri
E: g.sarri@aimgroup.eu
T: +39 0256601380
M: +39 3443902879

ABOUT MILANOCARD

MilanoCard – MilanoCard Group, a company selected by the Financial Times among the 1.000 fastest growing European companies between 2012 and 2015, it is responsible for recovering and making accessible to the public monuments and otherwise inaccessible places of the city of Milan. MilanoCard, founded in 2009 by Edoardo Filippo Scarpellini, it was the first tourist card of Milan and allows its owners to live an exclusive experience in the city benefiting from free access to public transport (in the Milan urban area for 24h, 48h or 72h), reduced or free entrance for museums, monuments, theatres, shops, restaurants, events and much more.

Thanks to the direct management of the Group of monuments in Milan, it also guarantees the possibility of access to a series of special and exclusive events, to discover the city through less known routes but with unparalleled charm such as visiting its underground’s heart and discovering the oldest square now placed six meters below ground level, or climb the rooftops of Galleria Vittorio Emanuele II, take part in night visits, enjoy the Aperitivo Apiciano (Apiciano’s aperitif) by Chef Valerio Braschi in an ancient Roman "taberna", the Taberna Apiciana, in the Roman Forum of Milan. Since 2015 the MilanoCard Group has been managing the Highline Galleria, the rooftops of the Galleria Vittorio Emanuele, the Crypt of San Sepolcro, the oldest underground church in the city, the Roman Forum of Milan, the ancient main square of Milan where the major civil and religious activities took place and Cinema Bianchini, the first experiential cinema organized in breath-taking locations, currently on board a boat on the Navigli.

Every year MilanoCard Group offers services - including cards and visits to managed monuments - used by over 250,000 people who live and visit the city. For more information: www.milanocard.it

 Media Contact:

E: martinengo@martinengocommunication.com
W: www.martinengocommunication.com

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