INCON Learning 2022 - ‘How the 'New World Order' redefines sponsorship innovation, flexibility & revenue’
‘How the 'New World Order' redefines sponsorship innovation, flexibility & revenue’, the fourth session in the INCON Learning 2022 series, was presented by Rodney Cox, International Gas Union, Events Director and Director.
As we move from Covid reactive to “new world” proactive what sponsorship models can we create that best maximise the increased depth and breadth of engagement with our event participants and other stakeholders? How can innovative and flexible sponsorship design provide new and better sponsor value, a more dynamic result for event participants and increased event revenue. Presentation and discussion points for this session included:
Why the change to a “Product for Every Stakeholder” philosophy empowers innovation
How the Objectives -> Strategies -> Tactics flow has changed forever (and for the better)
A practical “work in progress” example to dissect and explore