INCON Learning 2022 - ‘Made to Stick’
‘Made to Stick’, the fifth session in the INCON Learning 2022 series, was presented by Cyriel Kortleven, International Keynote Speaker.
Cyriel talks us through a simple system to make your messaging compelling so when it comes to marketing your next hybrid meeting your targets will click, click and buy that registration.
This presentation is based on the book 'Made to Stick' from Dan & Chip Heath - two researchers who did research on urban legends. They wondered why some stories are told over and over and really important messages aren’t remembered. They discovered that 6 elements will help to make sure that the message will stick: Simple, Unexpected, Concrete, Credible, Emotional and Story - which forms the acronym Succes(s).