INCON LEARNING 2024

INTRODUCTION

INCON ran a series of virtual learning lectures on topics of relevance to their teams, clients and partners. The program focused on polishing skills so we are ready for the ever changing and increasingly competitive events industry landscape.

We learned from the experts and from each other so we can respond to the changing face of customer service whilst leveraging new technologies to spark creativity and ensure operational efficiencies. We also learned innovative strategies to make your event stand out, drive registrations and enhance audience engagement.

Speakers are external experts and INCON experts. Previous year’s INCON Learning recordings are also available: 2020,  2021, 2022 & 2023.

RECORDED SEMINARS

• Using AI to Supercharge Your Meetings & Operations

• Diversity as a Foundation of Success (no recording)

• Synthesis Strategies: A New Blueprint for Event Design

• 6 key trends that are Shaping Today's Events

• Proven Strategies to Skyrocket Your B2B Event Attendance

• Multiplier effects of leadership

15th April 2024

Using AI to Supercharge Your Meetings & Operations

Nils Olav Rislå, Chief Operating Officer & Co-founder, Qondor
Speaker Profile →

Learning Objectives:

• Knowledge base: Equip yourself with knowledge and strategies to boost sales and enhance operational efficiency using AI.

• Efficient Typing & Content Creation: Experience the magic of AI-driven tools, which reduce manual typing efforts. 

• Operational Excellence: Understand AI's role in refining logistics, forecasting needs, and automating tasks, ensuring smooth event operations.

• Feedback Mastery: See how ChatGPT seamlessly collects post-event feedback, providing insights for continuous refinement.

• Data-Driven Insights: Dive into AI's capability to analyse attendee trends, leading to personalized event packages and pinpointed marketing campaigns.

2nd May 2024

Synthesis Strategies: A New Blueprint for Event Design

Beth Surmont, VP of Event Strategy & Design, 360 Live Media
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Learning Objectives:

1. A Smarter Approach to Content: Discover innovative strategies for leveraging adult learning principles and event design trends to make your event stand out.

2. Add Value by Subtracting Friction: Learn how to craft targeted learning journeys that remove friction for attendees, leading to increased return on investment (ROI) and higher participant satisfaction.

3. Elevate Relevance with Fresh Formats: Add 5 new event formats to your toolbox that will keep your audience engaged at a whole new level.

4. Intentional Networking: Understand how to foster meaningful connections and create collaboration at your event. 

5. Create More Impact: See how small shifts to your approach can create space for audiences to translate ideas into knowledge and wish lists into action plans. 

17 September 2024

6 key trends that are Shaping Today's Events

Samantha Glass, Director of Corporate Affairs - Communication and Sustainability, International Convention Centre Sydney
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This session was based on findings from the ICC’s recent RESPECT event and report. The research was based on a survey of 1,001 Australians aged 18-77 and was complemented with ICC Sydney’s case studies and business events industry specific research.

Proven Strategies to Skyrocket Your B2B Event Attendance

Bill Zimmer, VP of Strategy, 360 Live Media
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Learning Objectives:

1. Increase the Pace: Amp Up Registration Urgency
   In today's crowded event landscape, simply offering a great event isn't enough. Learn how to create a sense of urgency and incentivize early registration.

2. Evolve Your Event: Think Like a Product Developer
   Imagine your B2B event as a premium product. By understanding your target audience's needs and crafting a compelling value proposition, you can drive registrations through the roof.

3. Activate Your Champions: Unleash the Power of Others
   Don't underestimate the power of word-of-mouth marketing. Learn how to leverage your existing network and turn attendees into active event advocates.

4. Craft Copy Like a Master: Write for Results
   The power of words is undeniable. Learn how to write compelling marketing executions, captivating landing page copy, and social media messages that resonate with your target audience and drive registrations.

5. Optimize Your Marketing Mix: Reach the Right Audience
   Not all marketing channels are created equal. Learn how to test the effectiveness of your current efforts and identify opportunities to reach a wider audience.

Multiplier effects of leadership

Nicola McGrane, CEO, Conference Partners International
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Learning Objectives:

1. Enhanced Self-Awareness: Participants will develop a deeper understanding of their personal leadership styles and behaviors, recognizing how their actions and emotions impact team dynamics. They will learn to identify their strengths and areas for improvement, which will empower them to lead with greater authenticity and effectiveness.

2. Recognition of Diminishing Behavior: Attendees will be equipped with the skills to identify and understand the concept of accidental diminishing behavior. They will learn to recognize behaviors that may unintentionally undermine team members, and develop strategies to promote a more empowering and inclusive environment, ensuring that all voices are heard and valued.

3. Multiplying Leadership Skills: Participants will acquire specific techniques to foster a culture of growth and collaboration within their teams. They will learn practical approaches to encourage and mentor others, transforming from individual contributors into understanding leaders who elevate the performance and potential of their teams, ultimately creating a multiplying effect in leadership development.

These outcomes ensure that the educational session targets both personal growth and the broader impact on team dynamics, aligning with the goal of developing effective, understanding leaders.