INCON LEARNING MONTH 2022

April - May 2022

Since the pandemic we have learned valuable lessons that apply to clients of all sizes and we share these learnings with each other and with our partners. This year’s INCON Virtual Learning is taking place in April and May with a focus on the Duality of Live and Hybrid Meetings.

As the events and conference industry continues to innovate, INCON Partners are at the cutting edge transforming events to digital and hybrid formats and back again. We are helping to re-imagine event experiences, education, networking, sponsorship and audience engagement. We are embracing new technologies and marketing tools to deliver content that engages global delegates and sponsors across all formats and in all venues and geographies. These workshops have been created for INCON teams to share this knowledge, experience and challenges in an open and safe environment.

Speakers are a mix of external and INCON experts.  

You are welcome to share this link with your colleagues and INCON industry friends.

 
 

 

Transitioning from virtual to hybrid

An expert presentation covering the experiences the MCI team have had in transitioning from virtual to hybrid including:

  • Developing the event concept and strategy: sharing our experience of guiding clients through this process.

  • Finance and budgeting – how does the pricing match the event strategy?

  • Managing operations on a hybrid event.

  • Exhibitors, sponsors and satellite symposium organisers: optimising their engagement in the hybrid sphere.

Speakers:

 

 

Marketing digital products

How do we create value and market digital products for our clients when there are so many technologies to choose from? This session will cover:

  • Key traits of successful digital/virtual products (the STEPPS framework)

  • How to create stickiness and value in a virtual/hybrid environment (showcasing the Hook Model)

  • The AIM Group Phygital platform 

Speaker:

 

 

Driving Audience Engagement

In this session, we learned from two practical case studies from our partners Ortra and AIM Group International.

Anat Regev from Ortra guides us through their experience in raising engagement for audiences in different types of events. Maria Carletti and Lavinia Ricci from AIM Group International presented their experience with the IPR Olympic quiz which engaged in person and online audiences at the International Congress of Pediatric Radiology.

Learn from these experts and take the opportunity to share and exchange your experiences with audience engagement at your hybrid events

Speaker:

 

How the “New World Order” redefines Sponsorship innovation, flexibility & revenue

As we move from Covid reactive to “new world” proactive what sponsorship models can we create that best maximise the increased depth and breadth of engagement with our event participants and other stakeholders? How can innovative and flexible sponsorship design provide new and better sponsor value, a more dynamic result for event participants and increased event revenue. Presentation and discussion points for this session included:

  • Why the change to a “Product for Every Stakeholder” philosophy empowers innovation

  • How the Objectives -> Strategies -> Tactics flow has changed forever (and for the better)

  • A practical “work in progress” example to dissect and explore

Speaker:

  • Rodney Cox, International Gas Union, Events Director and Director

 

 

Made to Stick

Cyriel talks us through a simple system to make your messaging compelling so when it comes to marketing your next hybrid meeting your targets will click, click and buy that registration.

This presentation is based on the book 'Made to Stick' from Dan & Chip Heath - two researchers who did research on urban legends. They wondered why some stories are told over and over and really important messages aren’t remembered. They discovered that 6 elements will help to make sure that the message will stick: Simple, Unexpected, Concrete, Credible, Emotional and Story - which forms the acronym Succes(s).

Speaker:

 

 

How your event KPIs determine your hybrid technology

As we return to in-person events, many conferences are considering offering a hybrid event; this provides contingency options for late changes, allows a broader range of participants and expands the year-round value of the event. The associated costs and complexities of hybrid planning, however, can make it difficult to determine the right format and scale. Many event planners start by determining what technology fits in their budget, but this is like planning a vacation based on which flight is the cheapest: it doesn’t always get you where you want to go. Instead, defining your hybrid KPIs first allows meeting planners to narrow down the list of technologies, identify key features, and build a budget that works. In this session, we:

  • Discuss common hybrid event KPIs and how to select the right measurements for your event

  • Determine how KPIs help you to determine your event structure and technology needs

  • Develop a budget that supports your event goals

Speaker: