< INCON PARTNERS | MCI
MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise:
Live & virtual events
Strategic & digital communications
Consulting & community solutions
MCI, part of mci group, is an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.
MCI is a member of SITE, ICCA, MPI, IAPCO as well as a partner of INCON. MCI has connections to major convention and visitor bureaus within their respective local markets.
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Congress Raises World Concerns and Breaks Attendance Records
With an average of 8,000 participants, the FIGO World Congress, held in Brazil and managed by MCI Group’s Brazil office, recorded an impressive 20 percent increase in participants…
Increasing Attendance By 320% By Switching Over To Digital
Since 2012 the World Buiatrics Congress (WBC) attendance had dropped significantly until the MCI Group's Local Organising Committee realized that action was required to reinvigorate the congress and the association…
Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance
By Robin Lokerman
Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth
LATEST MCI GROUP NEWS
mci group's Robin Lokerman nominated to the Hall of Leaders
mci group, an independent global marketing & communications group with a human-first approach, is thrilled to announce that Robin Lokerman, Group President, is nominated to the prestigious Hall of Leaders by the Events Industry Council.
mci group publishes 2023 company report: A testament to sustainability and diversity
mci group proudly presents its 2023 company report, a comprehensive document that sets new benchmarks for the industry by measuring the group`s progress in sustainable and inclusive practices…
mci group welcomes new strategic co-shareholder L-GAM
Today marks a significant milestone for mci group as L-GAM and the Tondeur Family - anchor & founding shareholders – join forces with management in a new strategic partnership…
mci group integrates content and social media agency, Matter
What are the three overarching trends that are emerging in 2023 that facilitate and maximise engagement at events? mci group’s Marketing Director Katerina Tolmacheva breaks them down…
mci group Report - Engagement trends for live events in 2023 and beyond
What are the three overarching trends that are emerging in 2023 that facilitate and maximise engagement at events? mci group’s Marketing Director Katerina Tolmacheva breaks them down…
mci group - Creative media and communication strategy to go beyond boundaries
Initiated in 2018 by French President, Emmanuel Macron, and Paris Peace Forum founder, Justin Vaïsse, the theme of the 5th edition of the Paris Peace Forum – held on 11th and 12th November – was "Overcoming the multi-crisis”…
mci group names Sylvia Andre Chief Creativity Officer
mci group names Sylvia Andre Chief Creativity Officer, to spearhead and advance the focus on creativity…
Association Engagement Index uncovers important metrics to increase membership performance
MCI announces today the key findings from the Association Engagement Index 2022 – a global benchmark study that measures the performance, relationship strength, and outcome of engagement tactics…
mci group expands its public affairs offer
The mci group presents the 2021 digital Sustainability Report. It highlights the key positive impact of the past year and showcases some great stories from mci group agencies and brands…
mci group publishes latest sustainability report
The mci group presents the 2021 digital Sustainability Report. It highlights the key positive impact of the past year and showcases some great stories from mci group agencies and brands…
mci group drives the digital evolution
mci group, a global next-gen platform for marketing innovation and breakthrough communication in the digital age, is launching the 2021 annual report. Last year the global agency network organised 4,500 campaigns and digital activations for more than 1,200 clients across 31 countries with a €241M turnover….
mci group opens a creative technology studio in Brazil
mci group, a global next-gen platform for marketing innovation and breakthrough communication in the digital age, expands its creative technology solutions offer by the entry of the Dorier agency to the Brazilian market…
How to Make Your Event Attractive for Millennials
Here they are… the young professionals scrolling through their social media feeds while waiting to check in for an event. “Lazy,” “entitled,” “avocado toast lovers”—this is how Millennials are often portrayed…
MCI Employees Dedicated 7,800+ Working Hours to Community Projects
MCI Group is expanding its network with the opening of Hamburg office servicing the German market as a result of a merger with “Wolf trifft Jaeger”…
MCI opens Hamburg office
MCI Group is expanding its network with the opening of Hamburg office servicing the German market as a result of a merger with “Wolf trifft Jaeger”…
MCI Acquires Sentergroup in USA
MCI Group, the global leader in meetings, events, congresses, association management and strategic consulting, is pleased to announce its acquisition of Sentergroup, Inc., a highly respected association management company headquartered in downtown Chicago, Illinois…
MCI achieves a growth of 8%
MCI is proud to present the 2018 Digital Annual Report celebrating our clients’ projects and reviewing our unique market value proposition. In 2018, we organised over 6,000 event experiences and we fully managed over 60 communities. We reached gross revenues of 166 million Euros achieving a year-on-year growth of 8%…
Creating Better Places to Live, Meet & Thrive In
At the European Cities Marking Conference, the Global Destination Sustainability Index (GDS-Index) released their third Whitepaper that details the case studies, data analysis and the actions taken by 47 Destination Management Organisations (DMOs) and municipalities to become destinations of choice for meetings, events and business tourism…
Festivalisation of Events
This week Antonio Novaes from INCON Partner MCI Group showcased new event and engagement models in two education sessions at IMEX Frankfurt all about “Festivalisation of Events”…
ExpoForum celebrate as new INCON Preferred Supplier
New INCON Preferred Supplier celebrated their status as a new INCON Preferred Supplier at IMEX Frankfurt…
MCI Group Lands in Lisbon and Hangzhou
MCI Group, the global leader in meetings, events, congresses, association management and strategic consulting, is pleased to announce the launch of two new offices, MCI Hangzhou and MCI Portugal. MCI Hangzhou follows a joint venture partnership with two state-owned enterprises: Hangzhou Tourism Investment Co., Ltd and Hangzhou Zhonghe Investment Co., Ltd…
Ovation Global DMC - Switzerland Honoured With Site Crystal Award
Ovation Global DMC - Switzerland was recognised by Society for Incentive Travel Excellence (SITE) with a Crystal Award for Excellence in Incentive Travel: Europe at the Crystal Awards Recognition Ceremony held during SITE Global Conference 2019 in Bangkok, Thailand…
MCI group acquire majority stake in One Communications & Marketing Group in the middle east
DUBAI, UAE - MCI Group, the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media, tmh, ONE PR and ONE Digital – in the Middle East…
MCI Group publishes latest blog about Experiential Marketing
We live in the time where virtually everything, from daily grocery shopping to grand trade shows is all about experiences; the pressure is on for companies and brands to go the extra mile for differentiating their marketing strategy from competition. How can they do that? The key lies in experiential marketing; addressing customer demands through more strategic, creative and immersive experience programmes...
Festivalisation: The Future of Association Events is Bright!
By Antonio Novaes
Associations were once the exclusive provider of content, offering unique services and networking opportunities to their communities. But times have changed! Associations are now adapting and rethinking their value proposition to differentiate themselves from an extremely competitive environment…