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BTC are a Mexican international company, specializing in MICE (Meetings, Incentive, Conventions and Events) tourism. We are your every need consultant specialists for congresses, events and conventions.

Our services are unique. We innovate in every process of our projects, which give us the certainty of an impeccable delivery and a great investment return (ROI) in order to reach our clients objectives.

We mix new knowledge from international markets and transform and apply it to the emerging potential of Mexico’s MICE industry. We make the most out of relations, and the knowledge and experience they bring into society in an era of technological evolution and a culture of efficiency.

PARTNER REPRESENTATIVE

Gallery: Leadership

Alejandro Ramírez Tabche

CEO, BTC

Alejandro Ramírez Tabche has been in the tourism industry for more than 25 years. Having graduated from the Faculty of Administration and Finances at the National Autonomous University of Mexico (UNAM), Alejandro has become one of the most prominent consultants for corporate events, professional conference organizer and innovative projects, such as the Aeromexico franchises. He is currently the President of PCO Meetings Mexico, an association that brings together leading meeting companies in the country.

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INCON Case Studies

BEST PRACTICE CASE STUDY: BTC

81st Congress of the Mexican Society of Pulmonology and Thoracic Surgery - BTC

The recent 81st Congress of the Mexican Society of Pulmonology and Thoracic Surgery was a notable event in the medical field in Mexico…

VIRTUAL/HYBRID EVENT CASE STUDY: BTC

Iconn Convention 2021 - BTC

BTC’s client Iconn® is a Mexican multigenerational company, which has gone from being a family business to a Private Corporation that has solid Corporate Governance structures, currently has operations in 17 states of the Mexican Republic in the areas of Grocery and Grocery Wholesale, Logistics, Convenience Stores and Gasoline Stations…

INCON Expert Articles

INCON EXPERT ARTICLE

The key to creativity in times of crisis

By Maryjose Zorrilla, Creative Senior of BTC

I’m at my kitchen table, adapted into a surprisingly functional workspace. I'm at my New Normal COVID-19 outbreak has given rise to incredible worldwide challenges encompassing economy, business and even people’s daily lives…

INCON EXPERT ARTICLE

How Can VR Help Us Create Engaging Virtual Meetings?

By Mariana Peñaloza, Project Event Manager - Conferences of BTC

Due to Covid-19, #pivottovirtual is becoming our new trend in the meetings industry. However, people feel that the amount of interest in this new virtual meeting platform is different compared with on-site ones. In short, we think it’s boring compared with face-to-face meetings. On the other hand, virtual has some positive points…