INCON EXPERT ARTICLE
Promoting & leveraging meeting content
Tight budgets and growing competition are prompting associations to squeeze extra value out of their conferences. Web-based libraries of digitised abstracts and recorded sessions are dramatic value enhancers for members. But they yield many other benefits too…
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By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group
This article is No.17 in a series of expert articles brought to you by INCON. To consult other articles please visit our Expert Article archive.
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