INCON EXPERT ARTICLE

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

Expert Article, 31-40, 2016INCON GroupNovember 15, 2016Expert Article, MCI, 31-40Comment

INCON EXPERT ARTICLE

Shift in Emphasis on Digital Infrastructure

By Daniel Branik

Greater international competition, higher client demands and continual strong technology growth is seeing many convention centres significantly investing in their digital infrastructure to provide delegates with a better meetings experience.

Expert Article, 21-30, 2016INCON GroupOctober 15, 2016Expert Article, Arinex, 21-30Comment

INCON EXPERT ARTICLE

Social Media Opportunities for Events and Conferences

By Emma Aru

Social media has changed the approach to conference management for all involved: the PCO, the delegates, the sponsors and the speakers.

Since social media is fast and immediate, it is also having an impact on the content of meetings...

Expert Article, 21-30, 2016INCON GroupAugust 27, 2016Expert Article, EGA, 21-30Comment

INCON EXPERT ARTICLE

Celebrity Chefs Cooking up Great Events

By Patrizia Buongiorno

The gastronomic culture of a country has always been an expression of its cultural identity. In recent years, the spread of a renewed interest in food has changed our approach to dining: we want to know the origin of the ingredients, how they are prepared as well as who has prepared them.

Expert Article, 21-30, 2016INCON GroupJune 15, 2016Expert Article, AIM, 21-30Comment

INCON EXPERT ARTICLE

Rethink, Redesign, Re-energize!

By Carol McGury

Due to heightened competition in the event marketplace, it is critical for organizations to annually rethink their congress strategies and redesign their educational programs and exhibitions to drive attendee experience. This re-invention helps organizations re-energize attendees, exhibitors and sponsors every year…

Expert Article, 21-30, 2016INCON GroupApril 15, 2016Expert Article, Smithbucklin, 21-30Comment

INCON EXPERT ARTICLE

CSR & Building Meetings that Leave a Positive Legacy

By Patrizia Buongiorno

Leaving a legacy is great. It is something that lasts, that brings emotion and improves lives. With increased globalization, our society faces a dramatic increase in population, demographic changes and a growing social divide…

Expert Article, 21-30, 2016INCON GroupJanuary 15, 2016Expert Article, AIM, 21-30Comment