By Evi Steinhaus, UX Designer at CPO HANSER SERVICE
For a successful congress it is essential to have an attractive, user-friendly web presence and therefore our recommendation is to undertake a UX analysis…
Read MoreBy Iman Leanora Gähwiler, Marketing Manager at CPO HANSER SERVICE
Whether it is Facebook, Instagram, LinkedIn or Twitter – social media has become a significant part of our daily lives. Not only do these platforms update us about current affairs, but in some instances they act as personal blogs or simply enable companies to gain valuable insights into their customer behavior…
Read MoreBy Hermann Hanser, CEO, CPO Hanser Service
Congresses in the future will have to be planned differently due to the ongoing COVID-19 pandemic. It is foreseeable that regular physical congresses will not generate the same number of participants as before…
Read MoreBy Annelie Schönfeld, Senior Project Manager, CPO Hanser Service
In recent weeks it has become a bit quiet around our congresses and events, because COVID-19 had a firm grip on not only us, but also on the entire event industry. We were faced with the challenge to decide whether to postpone or cancel events within a short period of time and without much prior notice…
Read MoreBy Inge Hanser
Managing Director
CPO HANSER Service GmbH
In times of high economic volatility, associations strive for new ways to strengthen their field of specialty, offer state-of-the-art services to their members and seek out new long-term and future proof income opportunities. But while the traditional congress-centric revenue models of delegate participation fees, sponsorship and exhibition income can be incrementally optimised and increased through smart strategic operation in collaboration with a PCO, they also represent a fundamental barrier of growth…
Read MoreBy Inge Hanser
Managing Director
CPO HANSER Service GmbH
Choosing the right destination is the basis of a successful event as it provides the platform upon which congress and meeting goals and objectives can be built. Selecting the right destination means identifying a geographic region that is appealing, accessible and affordable as this “trio” will, ultimately, drive delegate numbers...
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