Attracting Sponsors to Virtual Events and Beyond
As events pivot online, sponsors need to be convinced and reassured about the added value of supporting new event formats. Once sponsors can be satisfied that there is added value then our clients will be in a position to have funds to deliver best-in-class meetings and continue to flourish in the future.
INCON is a partnership of Conference and Association Management Companies with offices in 170 destinations world-wide. Now more than ever, we are striving to be innovative and meet our client’s needs. In this article, we offer perspectives from our different partner companies on how to attract and retain sponsors during COVID-19.
Our Partner, AIM Group International recently conducted research on sponsorship of virtual events. The study confirms that 80% of corporate sponsors are interested in investing in virtual events but they want to see more interaction during meetings.
Planetimex recently brought us an insightful webinar from Ville Vanhala, co-founder of the event networking platform Brella. He explained that virtual events are a great opportunity for sponsors to meet with existing and potential customers. It is all about embracing the technology to create the connections using intent-based matchmaking
So what more can we do to provide ROI for sponsors. You will find some useful tips in our expert article.
The article is part of our COVID-19 series which provides some useful tips about moving events online. It is a stressful time to be working on events, we hope the articles can make things easier. We invite people to get in touch if you have an article or resource that you would like featured in the additional resources section. Anyone looking for support to organise an online, virtual or face-to-face meeting can check out our 10 partners on the INCON website.
About INCON
INCON is a partnership of the world’s leading conference and association management companies. The partnership covers 170 destinations and employs a total of 3,500 staff. INCON has substantial purchasing power and organises more than 10,000 projects annually, serving 3 million plus delegates. ExpoForum St Petersburg and Suntec Singapore are INCON preferred suppliers.
Press enquiries can be taken as follows:
Angela Guillemet
Executive Director of INCON
T: +353 86 311 40 67
E: angela@incon-pco.com
W: www.incon-pco.com