INCON Learning 2022 - ‘Marketing digital products’
‘Marketing digital products’, the second session in the INCON Learning 2022 series, was presented by Giuseppe Mayer, Board Member of AIM Communication.
Giusseppe discussed how its possible to create value and market digital products for our clients when there are so many technologies to choose from. The session covered:
Key traits of successful digital/virtual products (the STEPPS framework)
How to create stickiness and value in a virtual/hybrid environment (showcasing the Hook Model)
The AIM Group Phygital platform
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